Pursuant to current data protection regulations ("Privacy Regulations"), including EU Regulation 2016/679 ("GDPR") and the provisions of the Data Protection Authority ("Privacy Authority"), Flyip S.r.l., as data controller (the "Company" or the "Controller"), provides users (hereinafter the "Users" or, individually, the "User") with the following information regarding cookies installed on the domain www.memofly.it (the "Site") and its subdomains accessible through the Site.
What are cookies
Cookies are text and number files that are installed during navigation on a website, in the memory of the device (PC, smartphone or tablet) connected to the Internet through the browser application installed on it. These files allow collecting information about the User's navigation on the site, in order to ensure the functioning of the site itself as well as to improve the User's browsing experience.
Cookies can be stored permanently on the User's device (so-called "persistent cookies"), until the predetermined expiration (minutes, days, years), or they can be automatically deleted when the browser is closed (so-called "session cookies"). Cookies can also be installed by the site visited by the User (so-called "first-party cookies"), or they can be installed by other websites (so-called "third-party cookies").
Types of cookies used and their purposes
Technical cookies
They are needed for the Site to work and to store the choice made by the User on the cookie banner. They do not require the User's consent. The Site uses first-party technical cookies and, for the same purpose, some data saved in the browser's local storage.
Marketing cookies
These are third-party cookies, set by Meta Platforms Ireland Ltd. (Meta Pixel) and Google Ireland Ltd. (Google Ads and Google Analytics) only after the User's consent. They are used to measure the effectiveness of our advertising campaigns, to collect statistics on how the Site is used and to show more relevant ads on these providers' platforms. Until the User gives consent, the Site does not load the Meta and Google tools and does not contact their servers.
On some pages the Site also records anonymous measurement events without cookies and without storing anything on the User's device, as described in the Privacy Policy.
Cookies used on the Site
The characteristics of the cookies used on the Site are illustrated in the following table:
| Name | Domain | Type | Purpose | Duration |
|---|---|---|---|---|
| CookieScriptConsent | www.memofly.it | technical | Stores the choice made on the cookie banner (CookieScript service) | 30 days |
| memofly_consent_v1, memofly_marketing_consent (local storage) | www.memofly.it | technical | Keep the same choice, to turn the marketing tools on or off | Until a new choice is made or browser data is cleared |
| _fbp | .memofly.it | marketing (Meta) | Identifies the browser to measure conversions of Meta campaigns | 90 days |
| _fbc | .memofly.it | marketing (Meta) | Stores the click ID of a Meta ad | 90 days |
| fr | .facebook.com | marketing (Meta) | Advertising and measurement of Meta ads | 90 days |
| _gcl_au | .memofly.it | marketing (Google Ads) | Measures conversions of Google Ads campaigns | 90 days |
| IDE | .doubleclick.net | marketing (Google Ads) | Advertising and conversion measurement for Google Ads | 13 months |
| _ga, _ga_<ID> | .memofly.it | marketing (Google Analytics) | Distinguish visitors and sessions for Site usage statistics | 2 years |
| sessionid, csrftoken | www.memofly.it | technical | Site operation | Session |
Managing cookie preferences
On the first visit to any page of the Site, a banner appears with two equally prominent buttons, "Accept all" and "Decline all". By closing the banner with the "X" or by continuing to browse, the User gives no consent: only technical cookies remain active. The banner and the recording of the choice are managed through the CookieScript service.
The User can change or withdraw their choice at any time from the "Cookie settings" button at the bottom right, from the "Cookie preferences" item at the bottom of the Site's pages, or . Withdrawal does not affect the lawfulness of processing based on consent given before the withdrawal.
Cookies can also be disabled directly in the settings of the main browsers:
Microsoft Edge
- Open Microsoft Edge
- Click on the "Tools" button and then on "Settings"
- Select the "Cookies and site permissions" tab
- In the "Cookies and stored data" section, select "Manage and delete cookies and site data"
- Deselect "Allow sites to save and read cookie data"
Google Chrome
- Open Google Chrome
- Click on the "Tools" icon
- Select "Settings" and then "Advanced settings"
- Select "Content settings" under "Privacy"
- In the "Cookies" tab, you can deselect cookies and save your preferences
Firefox
- Open Firefox
- Press the "Alt" button on the keyboard
- Select "Tools" and then "Options"
- Select the "Privacy" tab
- Go to "History Settings" and select "Use custom settings"
- Deselect "Accept cookies from sites" and save your preferences
Safari
- Open Safari
- Choose "Preferences" from the toolbar
- Select the "Security" panel
- In the "Accept cookies" section, specify if and when Safari should save cookies
After these operations, however, some web page functions may not be performed correctly.
Communication and disclosure of data
Data collected using cookies may be processed by our employees and collaborators as persons authorized to process data pursuant to the Privacy Regulations. Such data may also be processed by trusted companies that perform technical and organizational tasks on our behalf.
Data collected through marketing cookies is also processed by Meta Platforms Ireland Ltd. and Google Ireland Ltd. under their respective policies (Meta, Google) and may be transferred to the United States, on the basis of the safeguards provided by the GDPR (EU-U.S. Data Privacy Framework). Data collected using cookies will not be disclosed.
User Rights
Users are always entitled to access their personal data, to request its rectification, updating if incomplete, erroneous or collected in violation of the law, erasure as well as to revoke at any time the consent given or to object to, or restrict, their processing for legitimate reasons.
To exercise their rights, Users may contact our Company:
- by sending a registered letter with return receipt to Flyip S.r.l., with headquarters in Nuoro at viale del Lavoro 13
- by sending an email to: info@memofly.it
- by contacting the DPO at: dpo@DP-Advisory.eu
Users may also lodge a complaint with the Privacy Authority: www.garanteprivacy.it
Data Controller
The Data Controller is Flyip S.r.l., with registered office in Nuoro, viale del Lavoro 13 - 08100.
Reference
For further information, please refer to the Privacy Policy of this Site.
Last updated: October 19, 2026